from being a SCIENTIST, FARMER to an ENTREPRENEUR
Usual Wednesday (Feb 04, 2015). Wake up early. Eat breakfast. Go to Rice Survivor 4. BUT we are not going to tend our plots. We are scheduled to visit Dr. Mamaril's farm in Bay, Laguna. Maji emailed that his farm was frequently visited and known because of the practices he is doing in terms of farming and rice production. I do not expect anything. Actually, I am thinking that his talk will be all scientific practices (after all, he is a scientist) that can help us in managing our plot and talking about his experiences on experimenting on his farm.
"Farmers should know their market. Farmers should also know how to add value to their product. They should think farming as an enterprise" He said.
Consumer preference, value chain, investment games popped out on my mind. The realization of the market a farmer can cater, the customers preferences, the process and value that adds up to rice from harvesting to market. As part of the Market Research Team, I am so proud of hearing this.
Jhoanne Ynion is a team member of RICE4TITANS Team along with Dr. Hung (Postharvest), Anthony (CESD), Grace (Comm), and Tita Marie (TC). She is a statistician and part of the Market Research Team in SSD. She just recently joined IRRI - learning and experiencing rice knowledge at a new level.